Marketing Strategy

1 min read

Decoding Data: A Marketer's Rhymed Guide to Metrics Mastery

In the realm of marketing, listen and heed, To make data-driven decisions, for success, you'll need. From indicators current to those...

1 min read

Navigating Success: A Rhyming Guide to Mastering Organizational and Marketing Strategies

In a world of business, vast and grand, Success requires a well-thought-out plan. To navigate through the market's demand, Strategic...

4 min read

3 Tips To Create A Data-Driven Buyer Persona

How customer’s experience a company’s products, services, and brand, positive and negative, in-store and online define ‘customer...

3 min read

Marketing Execution is NOT a Hot Potato

Have you ever heard of the game, “Hot Potato?” If not or as a reminder, Hot potato is a game that involves players gathering in a circle...

4 min read

Creating Personas and Journey: 3 Technologies To Simplify The Process

A Customer Persona is a commonly used term by marketers to create a ‘person’ behind a target market. In marketing research and in digital...

2 min read

Do You Know Your ABCs? XYZ (Don’t Forget P) DQ!

Understanding your customers can be like trying to solve a puzzle on Wheel of Fortune. You know some of the letters but there are a lot...

3 min read

Analyzing Demand In Your Digital Marketing Environment

Have you ever done a SWOT analysis? That process where you evaluate your strengths and weaknesses, opportunities, and threats. As a...

3 min read

Are You The Emoji Your Customers Think You Are?

Screen sizes are getting smaller and the world more mobile, so engaging and building relationships with your customers is getting...

4 min read

It’s Time To Change….or Is It?

If you take a minute to stop, listen and watch, it’s easy to hear the angst around change. The last several months have sped up our need...

2 min read

Small Business COVID-19 eCommerce Pivots Create Data Insight Opportunity

COVID-19 has many retailers revisiting their business strategies. Pivots are being made to adapt to the changing market; offering...