In the realm of marketing, listen and heed, To make data-driven decisions, for success, you'll need. From indicators current to those...

In a world of business, vast and grand, Success requires a well-thought-out plan. To navigate through the market's demand, Strategic...

How customer’s experience a company’s products, services, and brand, positive and negative, in-store and online define ‘customer...

Have you ever heard of the game, “Hot Potato?” If not or as a reminder, Hot potato is a game that involves players gathering in a circle...

A Customer Persona is a commonly used term by marketers to create a ‘person’ behind a target market. In marketing research and in digital...

Understanding your customers can be like trying to solve a puzzle on Wheel of Fortune. You know some of the letters but there are a lot...

Have you ever done a SWOT analysis? That process where you evaluate your strengths and weaknesses, opportunities, and threats. As a...

Screen sizes are getting smaller and the world more mobile, so engaging and building relationships with your customers is getting...

If you take a minute to stop, listen and watch, it’s easy to hear the angst around change. The last several months have sped up our need...

COVID-19 has many retailers revisiting their business strategies. Pivots are being made to adapt to the changing market; offering...