Digital Consumers

1 min read

Decoding Desires: The Ultimate Guide to Understanding Consumer Behavior

In a class where marketing is the major, Let's discuss consumer behavior. From the start to the end, day by day, Mapping their journey in...

1 min read

Decoding Digital Consumers: Navigating the New Normal

In the digital realm where consumers reside, The attention economy thrives, difficult to surmise, Customer experience maps, a guide to...

3 min read

Getting Social With Your Personas

Now that you’ve analyzed your customer journey and created a brilliant persona, it’s time to test if your research was right! The time is...

4 min read

Creating Personas and Journey: 3 Technologies To Simplify The Process

A Customer Persona is a commonly used term by marketers to create a ‘person’ behind a target market. In marketing research and in digital...