In the digital realm where consumers reside, The attention economy thrives, difficult to surmise, Customer experience maps, a guide to...

7 influences on customer relationship management, CRM, in 2022

In 2020, more than 3.8 million people use social media, which is equal to half the world’s population! In America, the average person...

Mobile marketing is a key component of interactive marketing. Organizations are increasingly using messages, software apps, surveys, and...

Now that you’ve analyzed your customer journey and created a brilliant persona, it’s time to test if your research was right! The time is...

Have you ever played the telephone game? A popular ice-breaker, players form a line, and the first player comes up with a message and...

Do you sell to other businesses? A B2B (business-to-business) organization typically has fewer customers, those customer needs are...

COVID-19 has many businesses and marketers rethinking strategies and working hard to adapt and survive the disruption. Sometimes in the...

I know it sounds like marketing talk, but it’s really that no-so-common-sense, common sense that can help you succeed in business. ...

A Customer Persona is a commonly used term by marketers to create a ‘person’ behind a target market. In marketing research and in digital...

Understanding your customers can be like trying to solve a puzzle on Wheel of Fortune. You know some of the letters but there are a lot...