Customer Relationship Management

1 min read

Decoding Digital Consumers: Navigating the New Normal

In the digital realm where consumers reside, The attention economy thrives, difficult to surmise, Customer experience maps, a guide to...

3 min read

7 Influences On Customer Relationship Management in 2022

7 influences on customer relationship management, CRM, in 2022

3 min read

Did you hear that?? Someone’s talking about your brand!

In 2020, more than 3.8 million people use social media, which is equal to half the world’s population! In America, the average person...

2 min read

Are You Engaging With Your Customers Through Mobile?

Mobile marketing is a key component of interactive marketing. Organizations are increasingly using messages, software apps, surveys, and...

3 min read

Getting Social With Your Personas

Now that you’ve analyzed your customer journey and created a brilliant persona, it’s time to test if your research was right! The time is...

3 min read

What Does Your Brand Experience Look Like?

Have you ever played the telephone game? A popular ice-breaker, players form a line, and the first player comes up with a message and...

2 min read

Today’s B2B Customer Journey Is Changing

Do you sell to other businesses? A B2B (business-to-business) organization typically has fewer customers, those customer needs are...

3 min read

Using The COVID-19 Quarantine To Connect With Customers

COVID-19 has many businesses and marketers rethinking strategies and working hard to adapt and survive the disruption. Sometimes in the...

3 min read

Do You Really Know Your Customer’s Journey?

I know it sounds like marketing talk, but it’s really that no-so-common-sense, common sense that can help you succeed in business. ...

4 min read

Creating Personas and Journey: 3 Technologies To Simplify The Process

A Customer Persona is a commonly used term by marketers to create a ‘person’ behind a target market. In marketing research and in digital...

2 min read

Do You Know Your ABCs? XYZ (Don’t Forget P) DQ!

Understanding your customers can be like trying to solve a puzzle on Wheel of Fortune. You know some of the letters but there are a lot...